Brand Introduction

Shandong Engineering Machinery Co. Ltd. manufactured SEM branded wheel loaders in China for more than 60 years and became a wholly-owned subsidiary of Caterpillar in 2008. In 2013, Shandong Engineering Machinery Co. Ltd. transitioned to Caterpillar (Qingzhou) Ltd. and continues to produce SEM branded products.

As a strategic brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support. The SEM brand of wheel loaders, soil compactors, motor graders, dozer and wide-body truck are targeted to meet customers' needs in and outside of China. SEM products are designed to meet or exceed regional industry requirements for quality and reliability.

We are dedicated to providing affordable, available and supported SEM products and services to serve the customers all over the world. In China, SEM machines are sold through a network of over 80 SEM dealers, owned and operated by local entrepreneurs. Outside of China, SEM products are sold mainly through Caterpillar dealerships with dedicated SEM channels, covering more than 100 countries. Key export regions for SEM machines include Asia Pacific, Latin America, Eurasia, and Africa and Middle East.